Partner Zapier + Advertiser Nectar
Project Achtergrond
Zapier helped Nectar integrate Conversions API to capture conversions that originated from Meta campaigns, but were completed offline via the company’s call center and other online events—resulting in 28% more events being captured than using Meta Pixel alone.
Probleemstelling van het project
Zapier’s easy-to-use platform helps small businesses automate their work without writing any code. With Meta, Zapier makes it easy to instantly connect Conversions API, Lead Ads and Offline Conversions with over 3,000 apps to capture conversion events and measure the effectiveness of campaigns.
Technologische innovaties
Cloud
Doelstelling van het project
This automation platform wanted to help an online mattress brand accurately attribute customer purchases that originated on Facebook but weren’t being picked up by Meta Pixel because they were being completed with the company’s call center.
Technology Providers
Meta