Activision builds closer connections with the Call of Duty community
Project Achtergrond
Activision is behind some of the most popular games of the past 30 years—from Pitfall!® for the Atari 2600 to Guitar Hero®, Call of Duty, and Skylanders™ for today. In fact, the company’s Call of Duty: Modern Warfare® 3 was the biggest entertainment launch of all time—with sales of more than $400 million in North America and the UK in the first 24 hours.*
Probleemstelling van het project
It's not just sales that are important to Activision. Building relationships with customers is also a priority. Alongside Modern Warfare 3, Activision launched an online platform, Call of Duty Elite, with free and paid subscription-based content and features. Call of Duty Elite enhances the Call of Duty franchise’s multiplayer experience and delivers a new level of engagement that brings customers together.
Technologische innovaties
Cloud
Doelstelling van het project
Taking customer support operations to the next level If an agent can’t answer a question right away, that question is automatically exposed to all of the customer support experts via Chatter. Rondeau explains, “We believe that if problems are ‘swarmed’ then we can resolve them quickly, and ultimately when games are patched or updated, the changes are based on real problems reported by the community.” Salesforce is helping us build a better gaming experience.
Technology Providers
Salesforce