Port of Rotterdam Authority makes global shipping plain sailing with Salesforce
Project Achtergrond
A Japanese electronics manufacturer needs to transport a large shipment of smart TVs to Eastern Europe. Without first-hand knowledge of the available routes, the logistics team would normally turn to a freight forwarding agent for help. Thanks to Navigate - an online route planner developed by the Port of Rotterdam Authority - the manufacturer can find the most efficient shipping option.
Probleemstelling van het project
“Shippers want real-time data about routes and ports, so they can ensure their goods are transported around the world quickly and efficiently,” said Chantal Gouka, Digital Lead for the Port of Rotterdam Authority. “With Navigate, they can compare hundreds of sea, rail, or barge connections via Rotterdam and plan an optimal route.”
Technologische innovaties
Low-code
Doelstelling van het project
The online route planner is the latest step towards the Port of Rotterdam’s ambition to become the smartest port in the world. It’s already the main gateway to Europe for liquid bulk, dry bulk, and container cargos, with a record 240 million tonnes of goods passing through its harbours in the first six months of 2019. To maintain its position and see off competition from new freight destinations, the Port of Rotterdam, needs to keep optimising and digitalising its operations. With a 75-strong developer team, the Port Authority is on a mission to extend its digitalisation efforts to everyone involved in container transportation. Its pioneering app Pronto already helps vessels simplify and optimise port calls and now with Navigate, the Port Authority is targeting importers and exporters. Both solutions are built on Salesforce Platform. “Smart ports are the future of container transportation,” said Gouka. “With Salesforce, we can accelerate our digital transformation and bring new solutions to market quickly and reliably.“
Technology Providers
Salesforce