What is the metaverse? And why should we care?
Zapier
techradar@windesheim.nl
Project Achtergrond
Zapier helped Nectar integrate Conversions API to capture conversions that originated from Meta campaigns, but were completed offline via the company’s call center and other online events—resulting in 28% more events being captured than using Meta Pixel alone.
Probleemstelling van het project
To accurately attribute conversions, Zapier, a Meta Business Partner, helped Nectar easily connect Conversions API, which had been previously delayed because of the time and development resources it would have required.
Technologische innovaties
Tracking
Doelstelling van het project
This automation platform wanted to help an online mattress brand accurately attribute customer purchases that originated on Facebook but weren’t being picked up by Meta Pixel because they were being completed with the company’s call center.