Enabling the HEINEKEN EverGreen strategy through a transparent digital integration strategy
Project Achtergrond
When KPN for SME decided to transform its digital strategy to become more customer-centric, it needed to align sales, services, and delivery operations to create a smoother customer experience. That meant consolidating four business-critical systems onto a central, stable, and scalable platform to unlock 360-degree visibility. The company worked with Salesforce Industries to implement Communications Cloud, which is specially tailored to support end to end processes for telcos. For example, sales, support, and product management teams can create and customise smart product bundles for customers using a simplified product catalogue and easily draw up agreements or quotes for B2B customers. This not only accelerates the sales cycle and reduces time to market, but helps the team to be more productive and offer greater value to customers.
Probleemstelling van het project
In the years since its founding in 1864, HEINEKEN has grown into a worldwide enterprise with dozens of OpCos, many of which were acquisitions that still maintain their original business systems. These varied operating units are dispersed around the globe and continue to manufacture unique local beverage brands — approximately 350 global and local brands in total. HEINEKEN plans to move to a more consistent IT landscape over time, but today it is still quite heterogeneous. This makes the goal of becoming the world’s Best Connected Brewer a significant challenge. Previously, HEINEKEN’s applications were connected to each other individually, a setup that was very slow to respond to change and very challenging to manage and monitor. To meet his team’s goals, Groeneweg needed a modern integration architecture that would be flexible, reusable and easier to manage.
Technologische innovaties
Cloud
Doelstelling van het project
What Best Connected Brewer means for me is three things: minimizing the time it takes to deploy digital integrations across all our applications and devices, providing a high-performing, stable platform for integration and developing reusable digital integration assets.
Technology Providers
IBM